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From Small Business Saturday to Big Dreams: Our Journey from Dainty to Daring

In the fall of 2020, something extraordinary happened. Our small business, Maggie Villamaria, was selected by the Today Show with Hoda & Jenna to be featured as part of their Small Business Saturday special. It was a moment that felt too good to be true, and it marked a turning point in my career, especially considering that just a few months earlier, I had been laid off from my fashion job in the bustling heart of New York City.

At that time, our brand primarily focused on dainty jewelry. Delicate pieces that whispered style rather than shouting it. They were beautiful in their own right, but they weren't the bold, statement-making accessories we're known for today. The exposure on national television was a game-changer. It wasn't just about the sales; it was about the belief and support that poured in from all corners. It was a revelation that small businesses matter, and millions of people were willing to rally behind us, pushing us forward toward our dreams.

For me, that moment was more than a feature on a TV show; it was a testament to the power of resilience and the importance of pursuing your passion. It was proof that transformation is not only possible but often necessary. Fast forward to today, and our brand has evolved into something much bigger than I could have ever imagined.

We've shifted from dainty to daring, from subtle to striking. Our jewelry has taken on a new identity, embracing chunky, unique designs that demand attention. But that's not all. We've expanded beyond jewelry, incorporating original art and prints into our offerings. We've become a lifestyle brand, a hub for those seeking not just accessories but an entire aesthetic.

This journey, from a moment of recognition on the Today Show to the brand we've become, is a testament to the power of dreams, the support of our incredible community, and the idea that small businesses can make a big impact. We hope this story serves as a reminder that no matter where you start, with determination and the right support, you can chase your dreams and transform them into reality.



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